Coupons and promotions

Coupons and promotion codes help you offer discounts to drive ticket sales. IO provides flexible discount options with tracking and usage controls.

Coupons vs promo codes

A coupon is the discount itself (for example, 20% off or $10 off).

A promotion code is what buyers use to redeem the discount.

You can create multiple promotion codes for a single coupon, which lets you share the same discount in different places, track performance by channel, or give specific people or groups their own code, without needing to create a new discount each time.