Digital passes

Configure how tickets appear in Apple Wallet and Google Wallet, providing attendees with convenient mobile access to their tickets with your branding.

What are digital passes?

Digital passes are added by attendees to their mobile wallets (Apple Wallet on iPhone, Google Wallet on Android). They provide quick access to QR codes and event details directly from the phone's lock screen.

Pass contents include:

Event name, date, and time
Unique QR code for check-in
Your event logo and branding

Setting up digital passes

Navigate to Account Settings > Digital pass designs
Click the + icon to add a new design for Apple Wallet, Google Wallet, or both
Click Edit to configure the pass appearance
Add venue details if your event has a physical location — this appears on the pass and can help attendees find the venue
Save your design

Apple Wallet configuration

Customize Apple Wallet pass appearance:

Background, foreground, and label colors
Whether to show the attendee name
Whether to show or hide the event title
Whether to hide empty fields
Upload assets for push notification icon, pass logo, thumbnail, and background image or strip image

Note: assets must be specific sizes — see in-app guidance for requirements.

Google Wallet configuration

Configure Google Wallet pass appearance:

Background color
Whether to show the attendee name
Upload assets for round logo, wide logo, hero image, and barcode image

Note: assets must be specific sizes — see in-app guidance for requirements.

Previewing and testing

IO shows an on-screen preview of your pass design, but this is not an exact representation. To see the final result, create test tickets in Test Mode and download the wallet files to your device.

For details, see Test mode.

Updating passes

You can push updates to passes already in attendees' wallets — for example if the event time or venue changes. Do this from the Tickets section.