Messaging

IO provides tools to communicate with your attendees through email. Send updates, reminders, and important information to all attendees or specific groups.

Message types

Bulk messages - Send one-time messages to attendees about updates, schedule changes, or event details.

Automated emails - System-generated confirmations, reminders, and notifications that send automatically.

Custom templates - Customize the look and content of automated emails to match your brand.

Who can you message?

Send messages to various groups:

• All invitees
• All attendees
• Specific ticket types
• Checked-in / not checked-in attendees
• Attendees matching custom field criteria

Message delivery

Messages are sent via email using:

• Your default IO email sender
• Your custom email domain (if configured)
• Professional delivery infrastructure ensuring high deliverability

Tracking and analytics

It is essentially impossible to track open rates in modern email systems, that either block access to any kind of tracking pixels, or open every email to do a security screen.

If you use our provider to send email, we get reports of sending errors and bounces, which can be useful to see so that you can respond to them.

If someone clicks on an invitation, we increment a click counter, which is a good way to gauge whether folks are responding to your invitation.

Best practices

Timing - Send important messages well in advance, with reminders closer to the event.

Clarity - Use clear subject lines and concise content.

Frequency - Don't over-message - only send when you have valuable information to share.

Testing - Send test messages to yourself before sending to all attendees.